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Axon Media Group (AMG), established in 2008, is a leading, reliable private group offering media and cultural services in Kabul, Afghanistan. AMG is an umbrella organization for Spogmai and Saar FM Radio Stations, The Heart of Asia Daily, Maseer Daily, Waygal Printing Co, STR NEWS (SPOGMAI TELEVISION RADIO), Afghanan Weekly, and Aksos Book Store.
Hameed Nasary was born on January 22, 1981, in Afghanistan. He is a graduate of journalism and currently heads the Axon Media Group (AMG). He has extensive experience in the media sector and has played a major role in developing the Afghan media landscape.
Spogmai Radio, launched in 2008, is a popular radio station based in Kabul. It provides diverse programming in Pashto and Dari, including news, current affairs, cultural, and entertainment programs. The station has built a strong audience across Afghanistan.
The Heart of Asia is Afghanistan’s English-language newspaper publishing national, regional and global news, hot topics, and in-depth analyses on daily basis in Kabul. The majority of its readers are Afghan politicians, university students, and foreign diplomats. The Heart of Asia has a daily circulation of 3,000 copies in Kabul and other major cities of Afghanistan. The newspaper also is available online at www.heartofasia.af which was launched in 2016 with the mission to serve as a source of information that is fully committed to, and reflects, the voice and national interests of Afghanistan and Afghan people in an international language.
Maseer Daily is a reputable daily newspaper in Afghanistan published by Axon Media Group. It provides in-depth reporting on political, economic, and social issues affecting the country. It has become a trusted source of news for many readers.
Aksos Book Store:
Aksos Book Store, established in 2014, is the largest and most famous book store and publisher in Kabul. Aksos Book Store is a cultural branch of Axon Media Group, Aksos stepped out to enrich the national culture in the country, to promote book reading and to establish it in the society so that it could play an important role in the needs of the society as well as in its spiritual structure. It has immensely contributed to the revitalization and promotion of culture of reading, and translating in the country. The book store was also the first to roll out online book sale and delivery services in the country, getting a warm welcome from the book lovers and readers. Aksos Book Store has published around 250+ titles of books so far, of which majority are Political and in Psychology. Aksos Book Store has mostly been trying to translate and publish the books that can play an important role in the society and political situation as well as to extend and enrich the knowledge of younger generation. Aksos Book Store’s main branch is daily visited by approximately 500 book lovers and readers, 60 percent of whom are buyers and get their needs fulfilled.
Aksos Cultural Board:
Aksos Book Store came with an innovation to evaluate the books that will be printed. The board has expert members who are evaluating the books and once the has been evaluated and checked, the board has the authority to qualify or disqualify the book for printing and publishing. In this evaluation the key points that are considered are the contents of the book, social effects, and the reading and selling market of it.
Aksos Translating Board:
Aksos Book Store has also launched an initiative of standard translation from foreign languages to Pashto for the first time in Afghanistan, and is now in full swing. This board dozens of translating experts and professionals, which are able to carry out an immense load of word in a really short time span with standard results. Finally, once the translation of a book is completed, it will be reviewed and checked once again by the Cultural Board, and Cultural Board has the authority to refuse or accept the translation and procced for printing. The board has recently translated multiple books of the day and are getting warm welcome from the book lovers. This has helped Pashto language to be a step ahead from other competitor languages and do not rely on them.
Online Shopping and Delivery:
Most of the times overbusies and lack of time causes to lose some real important opportunities, but Aksos Book Store has got a solution for this and that is Delivery Services in Kabul city and Aksos Book Store might be the first that offers delivery services in Kabul. Aksos Book Store is now delivering books to customers’ home, office or school just with a delivery fee of 30Afs about (US$0.35) to all around the Kabul city and for this they are using motorcycles. In order for customer to use these services, customers can order through mobile and phone numbers, email address, website, Facebook Page, Instagram, Twitter, Skype, and WhatsApp. The moment a customer is ordering a book, the customer has to leave their exact mobile number, name and home, office or school address.
Saar Radio network broadcasts programs on FM 102.8 frequency in Kabul. All of its programs are particularly focused on economic and health topics, which has been warmly welcomed by most of its audience. Saar FM also airs useful and interesting information about different aspects of the life of Afghan people.
Website: www.saarfm.af
Waygal Printing Co. offers high quality, fast printing services. Founded in Kabul in 2017, the concern rapidly grew and carved out a top niche in the printing industry. It is capable of printing a variety of materials, including books, newspapers and magazines., and has a broad clientele.
Shigal English Academy, established in 2019, is the educational organization of Axon Media Group. Shigal English Academy (SEA) works in the field of English language education through which hundreds of Afghans learn English professionally and receive strong, scientific and practical training to achieve their academic, business and effective leadership goals. The foundation enables students to speak fluent English in less than six months and be able to professionally prepare for the TOEFL test within a year and score high. SEA is registered in accordance with the applicable laws of the country and is a reputable source of facilities for young people based on the academic environment and manpower.
STR NEWS (SPOGMAI TELEVISION RADIO) is a TV channel which has been established in (December, 2020) in Kabul, Afghanistan. STR News TV has since then earned, progressively, its place in the Afghan media whereas currently has a large number of viewers despite the density and diversity of media entities along the media sector in Afghanistan, it has been demanded by people in the areas not covered by our services and loyally seen by our current viewers where we are currently covering. The specialty of our services being the accuracy and transparency along with the boldness and independent stance causes for the loyalty and attraction of the viewer’s towards our services. STR NEWS TV has earned proper reputation and became an influential brand along the present media entities in Afghanistan. However, due to sudden density and diversity of media entities which are funded by means other than the media market, such an infiltration has left lesser ground for STR New TV to gain sufficient finances from within the market, whereas considering our current financial and technical capability it is ultimately forming barrier for further expansion of our coverage area. STR News TV finds its branding strategies very effective, it has relatively achieved to attract and keep a large number of viewers unto its financial and technical potential. STR News has managed to address to its viewers of special types and have their loyalty. STR News TV’s targeted viewers are those involved in the current affairs of Afghanistan, society’s elders and intellectuals influential in the Afghan society. STR News TV has mainly kept its focus on News, political and social programs, which are all produced by STR News TV production. It has managed to keep the quality of the production competitive to other productions in these specific fields by other media entities to the extent STR News TV has become well known for its quality in content produced. Though STR News is willing to expand the scope of contents production, which is a basic need; according to the customers’ reviews and feedback the main flaw in our present services is the focus on a smaller range of programs and contents STR News TV produces. Thus, we find it to be one of the basic needs for us to expand and diversify the range of our contents and subject matters covered. Initiatives of such type to provide for expansion of the contents production also requires finances and technical capacity which is a challenging task to obtain from the currently declining market in Afghanistan and without external financial support. Our media outlets have also managed to launch a number of very successful initiatives for promoting the Sino-Afghan relations. We have been able to project materials to the Afghan audiences for their proper introduction to China and from China to Afghanistan.
Afghanan, launched in 2018, a Dari-language weekly hailing from Kabul. Its pages delve into the realms of politics, society, economics, entertainment, and regional dynamics. Serving as a mirror to public concerns, Afghanan circulates 3,000 copies weekly in Kabul and key Afghan cities. Its readership boasts a diverse spectrum, including politicians, cultural figures, students, and foreign envoys. For those beyond its physical reach, Afghanan’s digital domain awaits exploration at www.afghanan.press .
